Campaign: McKinsey & Company
For the launch of McKinsey’s Global Banking Annual Review 2020, Visual Capitalist developed a series of infographics and data visualizations as part of a thought leadership campaign. These graphics were released through both the Visual Capitalist platform and McKinsey’s proprietary channels, including social media, blogs, and presentations.
The overall campaign looked to the future of banking, exploring themes of risk, money laundering, trends, and banks themselves. The styling worked within the new McKinsey & Company rebrand, with bold yet organic visual metaphor illustrations providing approachability and warmth.
The money laundering concept ran through not just an infographic, but also a money laundering GIFographic.
ROLE: Creative Direction, Illustration, Data Visualization, Design
TEAM: Various (1 designer and writer per piece)
CONCEPT: The thought leadership campaign by McKinsey & Company was featured both on Visual Capitalist and McKinsey.com. The visual themes explored topics such as money laundering, risk, and the future of banking. Concepts were drawn from the copy of each narrative, using McKinsey’s signature brand illustration style.
USE CASES: Native content (infographics), social media graphics, presentations