“Financial literacy is decreasing. As the world grows increasingly complex, this decline is alarming, specifically among statistics for younger generations.
Wealth 101 is an educational resource created in partnership between Visual Capitalist and Next Gen Personal Finance. The mission of the initiative is to create an introductory visual crash course on a range of financial concepts, from compound interest, to overdrafts, to introductory investing principles.
With the resources being used digitally and in print across schools in America, it was my mission to bring vibrancy and accessibility to the topic of finance for a Millennial and Gen Z audience.
The illustrative characters, visual metaphor, and gradient palette were created to personalize financial topics—removing the ‘dry’ and bringing attention to this vital subject.”
—Melissa Haavisto, Creative Director
ROLE: Creative Direction, Illustration, Data Visualization, Design CONTRIBUTORS: Melissa Haavisto (Visual Capitalist) CLIENT: Next Gen Personal Finance
